Revenue Optimization for Service Businesses

Turn more demand into booked, sold, measurable revenue.

Leadstone connects digital marketing, AI-powered lead response, CRM automation, revenue recovery, customer retention and attribution into one managed system.

We help you generate qualified opportunities — then improve what happens after the inquiry arrives.

See it before you believe it

Text DEMO and watch it answer you in under ten seconds.

That's the same system that would answer your customers. No form, no call, no salesperson. Judge the product, not the pitch.

Text DEMO now →

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Rather see the numbers first? Run the free 6-minute scorecard →

GenerateConvertRecover RetainOptimize

Built for home and trade service companies — HVAC, plumbing, electrical, roofing.

Sound familiar

Does any of this sound like your week?

None of these are marketing problems. They're all revenue problems that happen to show up in the marketing budget.

The phone rang while you were under a house, and you found out about it at six.
You quoted eleven jobs last month and you couldn't say for certain how many closed.
Your best tech is idle Tuesday and double-booked Thursday.
You've paid for leads that three other companies bought at the same time.
You have a database full of people who already said yes once, and no way to reach them that you'd trust.
You're the only person who can answer a pricing question, and you're on a roof.
And the quiet one: the business runs on you being available, and you were supposed to have built something that didn't.

If you nodded at three or more, text DEMO and see what your customers would get instead. Or run the scorecard and find out which one is costing you the most.

The full journey

Five stages between a stranger and a repeat customer.

Most companies buy these one at a time from four different vendors, then discover nobody owns the number in the middle. We run all five as one system, on one set of reporting, against one definition of a result.

Where do you think you're losing it?

Stage 01

Generate

Not enough demand, or demand that arrives unqualified and expensive. You're bidding against lead marketplaces reselling the same inquiry four times.

Google AdsPaid social Local SEOOrganic SEO GEO / AEOLanding pages

Stage 02

Convert

The inquiry arrives and nothing happens fast enough. It rings out at 4:40pm, or fills in at 9pm, and by Tuesday they've booked whoever picked up.

AI voiceApproved SMS QualificationCalendar booking Missed-call recoveryCRM pipeline

Stage 03

Recover

The work you already quoted and never closed. Unsold estimates, unconverted leads, after-hours calls nobody returned — all of it already paid for.

Unsold-estimate recovery Unconverted-lead follow-up After-hours coverage Database reactivation

Stage 04

Retain

Good work, no reviews, and eighteen months of silence until the next breakdown — by which point they've forgotten your name.

Review generationMembership reminders Financing follow-upSeasonal campaigns Social & content

Stage 05

Optimize

Four dashboards, four stories, and no way to say which dollar of marketing produced which collected job. So the budget gets guessed at.

Call attributionForm attribution Source-to-sold reportingMonthly review

Where most businesses like that start

—

Check it against your numbers →

A starting point, not a diagnosis. The scorecard uses your own figures and may put you somewhere else entirely — including nowhere yet.

Dashed In build — not yet available. We'll tell you before you ask.

Every capability above feeds the one next to it. Ad copy is written from the objections the AI hears on calls. Reactivation targets are drawn from the same CRM the ads write into. Attribution measures all five stages, not just the click. That connection is the product — the individual channels are just how it gets done.

Why one system

Four vendors will each tell you their part worked.

The ads agency reports leads. The SEO firm reports rankings. The answering service reports calls handled. The owner reports a quiet month. Everyone is telling the truth and nobody is accountable for the only number that matters.

One definition of a result Not a click, not a form fill, not a ranking. A booked job that was completed and collected — traced back to where it came from.

One set of reporting Source through to sold, on a single dashboard. If a channel isn't producing collected revenue, you'll see it from us before you feel it in the bank.

One team that can't pass the blame When we run demand and response together, "the leads were bad" and "your team didn't call them back" both land on us. That's the point.

A note on where we usually start.

We're a demand-generation company. Generating qualified opportunity is stage one and it's included in the Demand + Revenue OS package, not bolted on afterward.

That said, on most first engagements we recommend installing Convert and Recover before we increase spend — usually 30 to 60 days. New demand sent into a business that can't answer it gets lost twice: once as an inquiry, and again as media spend. Getting response and follow-up right first means every dollar we later put into ads is measured against a system that actually catches what it produces.

It's a recommendation, not a rule. If your response and follow-up are already tight, your scorecard will say so and we'll start with demand.

Where we are

We're new. So we'll show you the build.

We don't have a wall of case studies, and we're not going to invent one. What we can do is show you exactly what gets installed, let you test it before it goes live, and stay in your account while it settles.

You can use it right now Text DEMO and the thing that answers you is the product. Same engine, same speed, same booking flow your customers would get. Judge it before you buy it.

Nothing launches without your sign-off You test the conversations and approve the scripts in writing. If it isn't right, it doesn't go live.

Daily review for the first week Five business days of hypercare after launch, then a scheduled optimisation cadence. Not a handover and goodbye.

Three founding accounts Half off implementation for the first three, in exchange for a documented case study with real numbers. We need the proof more than the fee.

Pricing

Published, so you can rule us out without a call.

Your scorecard tells you which one fits — or that none of them do yet. Implementation is a one-time fee charged separately from the monthly retainer, and is scoped individually on Multi-Location. Each package covers a defined stretch of the five-stage journey, and includes a monthly allowance of AI voice minutes and text segments with published overage rates.

Starter Response Foundation

Stop losing inbound opportunity

$980/mo

+ $1,200 implementation

CoversConvert

Included each month200 AI voice minutes · 750 text segments
Then $0.60/minute · $0.04/segment

AI voice and approved SMS response
Sub-60-second response to new inquiries, within operating windows
Missed-call recovery
Qualification and booking
CRM pipeline
Review-request workflow
Basic attribution dashboard

Demand is fine. The problem is what happens when it arrives.

Core offer

Revenue Recovery Engine

Convert + recover + retain

$1,699/mo

+ $2,000 implementation

CoversConvert → Recover → Retain

Included each month600 AI voice minutes · 2,500 text segments
Then $0.50/minute · $0.035/segment

Everything in Foundation, plus

Unconverted-lead follow-up
Unsold-estimate recovery
After-hours and weekend coverage
Membership and financing reminders
Consent-screened database reactivation
Enhanced attribution
Monthly optimization review

You're generating enough. You're not collecting enough of it.

Most complete

Demand + Revenue OS

Generate + convert + recover

$4,699/mo

+ $5,000 implementation · media funded separately

CoversAll five stages, single location

Included each month1,500 AI voice minutes · 6,000 text segments
Then $0.40/minute · $0.03/segment

Everything in Recovery, plus

Google Ads and/or approved paid media management
Local SEO operating program
GEO/AEO and search visibility work
Campaign landing pages
Call and form attribution
Executive performance review

You want one company accountable for the whole path, source to sold.

Multi-Location Demand + Revenue OS

Scoped to the operation

Starting at$9,200/mo

Implementation scoped separately

CoversAll five stages, across locations and brands

Included each monthAI voice minutes and text segments scoped to the operation, with overage rates set at scoping.

Everything in Demand + Revenue OS, plus

Multi-location and multi-brand routing
Per-location capacity rules and reporting
Market-level media planning and budget allocation
Custom integration scoped separately
Priority support and named escalation

Several locations, several markets, one set of numbers.

Additional locations and marketing services are scoped on request.

How you move between packages — and why it won't be a sales call.

Three numbers in your monthly reporting decide whether the package you're on still fits. All three are yours, all three are visible to you, and all three are on the report before anyone raises them.

Response compliance The share of routed inquiries your team made contact with inside the agreed window. Measures whether the demand we generate and recover is being converted. Below 60% for two consecutive months

Booking advancement The share of booked appointments that moved forward within seven days — completed, quoted or rescheduled rather than left sitting. Below 35% for two consecutive months

Usage against allowance Your AI voice minutes and text segments measured against what your package includes. Sustained overage means the package is smaller than the operation. Over 2× your allowance for two consecutive months

If any of the three thresholds is crossed, we recommend the next package and show you the numbers that triggered it. A recommendation, not an automatic charge — nothing changes without your written approval. The reverse holds too: if the numbers say a smaller scope would do, we'll tell you that and move you down.

Advertising spend is never included and never routes through us. You fund media directly and own the ad accounts, the CRM data and the phone numbers. Initial terms and what's covered are confirmed in writing before anything starts. Three founding accounts get half off implementation in exchange for a documented case study.

Questions about terms, usage limits, the implementation fee, or what happens if you leave? Read the FAQ →

We don't stop at lead generation.

Generating demand is stage one and we take it seriously — paid media, local and organic search, landing pages, search visibility. It's included in Demand + Revenue OS, not sold as an afterthought.

But a lead is not a result. We're accountable for what happens after it arrives — whether it got answered, qualified, booked, followed up when it went cold, and traced back to the campaign that produced it. Most agencies hand you the lead and call the job done. That handoff is where the money goes missing.

What we don't do: rebuild your website as a project, manage your brand or logo, sell you shared or resold leads, or replace your field service management system.

Or start with the numbers

See exactly where your revenue is leaking.

The scorecard grades six places revenue escapes a service business, then estimates what each one is costing you — using your own numbers, with every assumption shown on the page.

You get the breakdown whether or not we ever speak. And if your systems are already tight, it will tell you that instead of inventing a problem.

Run the free scorecard →

Free · About 6 minutes · Results are illustrative estimates.

Sample result — illustration only

Where revenue leaks out

66 / 100

Opportunity leakage Calls never answered21/25

Follow-up weakness Estimates left cold16/20

Unit economics What each job is worth11/20

Volume & capacity Demand vs. absorption9/15

Technology readiness Systems you already run4/10

Data & consent readiness Whether we can follow up5/10

Higher score means more recoverable opportunity.
Your scorecard shows which one is costing you the most.